Business Details
21 Years
experience
Emergency
services
Your Trusted Electrical Partner for Construction and Technology Solutions
Master Electric was founded in 2005 by Russ and Beth Smith, driven by a commitment to quality, safety, and integrity in the electrical contracting industry. As a family-owned business rooted in Gladwin, Michigan, we combine decades of industry experience with a dedicated team to deliver innovative solutions for commercial, industrial, and residential projects. Our focus on collaboration ensures that projects are executed with precision, from initial design to final implementation. We maintain rigorous quality assurance standards and prioritize safety in every phase of construction, ensuring the highest level of performance across all services. With a proven track record serving prominent clients like the Aleda E. Lutz VA Medical Center and The Dow Chemical Company, we have expanded our capabilities to include design-build solutions, advanced technology systems, and outside plant construction.Our team's expertise extends to energy-efficient upgrades, fiber optic installations, and emergency generator services, meeting diverse needs throughout Michigan and the Upper Peninsula. Recognized for reliability and professionalism, we foster long-term partnerships by aligning our values with client success. Through strategic growth and a focus on cutting-edge technology, we remain at the forefront of a dynamic construction economy. Teamwork remains central to our operations, ensuring every project exceeds expectations while maintaining our core principles.
Services
Commercial Electrical
Technology Systems
Outside Plant Construction
Residential Construction
Design-Assist/Build
Emergency Generators
Security Systems
Fiber Optic Installation
Electrical Repairs
Energy Efficient Lighting
Details
- Year established: 2005
Highlights and features
- Family-owned since 2005 with commitment to safety and integrity
- AT&T certified contractor for outside plant construction
- Proven expertise in commercial, healthcare, and government projects
- Offering design-build solutions and technology systems integration
- Diverse clientele spanning 18 years across Michigan and beyond
Associations and certifications
- AT&T Certified Contractor
What people say
Highest professional conduct
Exceptional team expertise
Quality assurance maintained
Successful project completion
Teamwork focused approach
Services
Commercial Electrical
Master Electric delivers comprehensive commercial electrical solutions with over 18 years of experience serving Michigan's business sector. Our team specializes in new construction, system upgrades, and emergency generator installations, maintaining strict safety protocols throughout all phases of work. We serve diverse industries including healthcare, education, and manufacturing, with notable projects completed for the Aleda E. Lutz VA Medical Center and Saginaw Valley State University. Our approach combines technical expertise with cost-effective solutions to meet modern electrical demands in commercial settings.
Technology Systems
Our technology systems division offers tailored security and communication solutions for businesses across Michigan. With BICSI-certified designers and trained low-voltage technicians, we implement security access control, CCTV, intrusion detection, and fiber optic networks for government agencies, financial institutions, and healthcare facilities. The team provides end-to-end service from initial design through installation and staff training, ensuring seamless integration with existing infrastructure and compliance with industry standards for data security and emergency response systems.
Outside Plant Construction
Master Electric's outside plant construction services address Michigan's challenging terrain with specialized fiber optic and communication cabling solutions. Our expertise includes aerial and underground installations, directional boring, and conduit systems for utility companies and telecommunications providers. Equipped to handle complex projects like roadway coring and wetland crossings, we deliver durable infrastructure solutions that support long-term network reliability while minimizing environmental impact through responsible installation practices across diverse geographical conditions.
Design-Assist/Build
Our design-assist/build services provide collaborative, cost-effective solutions from concept through completion. With extensive experience in value engineering and electrical system design, we work closely with architects and engineers to optimize project outcomes. The team contributes technical expertise during planning stages to develop efficient electrical systems, ensuring seamless implementation of components like lighting controls, power distribution, and emergency backup systems while maintaining budget constraints and schedules for commercial and industrial construction projects.
Residential Construction
Master Electric offers full-service residential electrical solutions tailored to Gladwin County and Upper Peninsula homeowners. Our licensed electricians handle everything from small upgrades to complete system installations, including emergency generator setup, panel replacements, and outdoor lighting design. Balancing technical proficiency with personalized service, we prioritize safety and efficiency in both new construction and remodeling projects while maintaining competitive pricing and local knowledge of residential electrical needs across diverse housing environments.
People
Russ Smith
Founder
Co-founded Master Electric in 2005, leveraging extensive electrical contracting experience to establish the company's vision for quality and safety in construction services across Michigan.
Beth Smith
Founder
Business management expert who co-founded Master Electric with her husband, establishing the operational framework that supports the company's growth and community-focused values.
Questions
What types of electrical services do you offer?
We provide commercial, industrial, and residential electrical services including design-build solutions, technology systems integration, outside plant construction, and emergency generator installations across Michigan and the Upper Peninsula.
Are you certified for specialized electrical work?
Yes, we are an AT&T Certified Contractor for Outside Plant Construction with BICSI-certified designers on staff for technology systems implementation and fiber optic network installations.
How do you handle complex construction projects?
Our team uses collaborative design-assist/build methods, combining technical expertise with value engineering to optimize electrical systems during planning stages while maintaining budget and schedule constraints for complex projects.
Do you serve residential customers?
Yes, we offer complete residential electrical services including emergency generator installation, system upgrades, and outdoor lighting solutions for homeowners throughout Gladwin County and the Upper Peninsula.
What areas do you service?
We primarily serve Michigan and the Upper Peninsula, with experience in Gladwin County, Northern Wisconsin, and completing projects for government agencies and private clients across these regions.
How can I request emergency electrical services?
Contact our Gladwin office at 989-426-9860 or Escanaba location at 906-786-4600 to discuss urgent electrical needs - we provide emergency generator installation and critical system repair services when required.
Reviews (3)
Dean Campbell
Jan 06, 2022
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Called Michelle at Master Electric yesterday for some repair work. They were booked up till the middle of January, but Michelle was so great and fit us in! Her crew was here yesterday afternoon and everything was great. Don't listen to these other reviews! I would recommend them to anyone I know! Service: General repairs
Rusty Anders
Dec 17, 2020
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You guys have done such an amazing job. You were contracted to do some ATT boxes in my neighborhood. Our yard was the luck pick for a large underground box right in the front of the yard. I made a phone call and was put in touch with Chuck and expressed some ideas and concerns and Chuck did an amazing job with follow up and results. In fact he called the second day to make sure I was satisfied with everything. Although you are far away from us, I wanted to say how thankful I am that your team is so amazing! Hope to work with you in the future.
Kevin Mattson
Dec 18, 2015
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Stay away from this place, overcharge and under deliver, first off they showed up two hours after they said they would be there, then there so called trained electrician wired my bathroom incorrectly, he came back and tried to fix it but it was still not working right, I ended up having to call in another electrican to fix the problem they couldnt fix and they wanted to charge me for there mess up, untrained staff, over charging on my undetailed invoice, will never go back
