Business Details
35 Years
experience
Emergency
services
Superior Electrical Solutions for Industrial Projects
Superior Electric Great Lakes has been setting a superior standard for electrical solutions since 1991. As a 100% employee-owned company, we combine the expertise of our ESOP team to deliver high-quality design and construction installations. Our commitment to safety, fiscal responsibility, and innovation enables us to provide tailored electrical solutions for industrial, commercial, and municipal projects across diverse sectors including automotive manufacturing, data centers, and energy generation. With decades of collective experience, our union-certified professionals prioritize value-added services like design-build and modularization to ensure exceptional outcomes.We maintain a family-oriented culture that fosters accountability and long-term relationships with clients and communities while delivering cost-effective, code-compliant systems nationwide. Our ESOP structure ensures every employee-owner shares in our mutual success through competitive wages, comprehensive benefits, and retirement security. This unique model drives our dedication to exceeding expectations while maintaining safety as our top priority on every project from initial engineering to final installation.
Services
Electrical Contracting
Design-Build Services
Industrial Electrical Solutions
Commercial Installations
Emergency Electrical Services
Power Generation Systems
Data Center Installations
Automotive Manufacturing Electrical Systems
Union Electrical Services
Modular Electrical Solutions
Details
- Year established: 1991
Highlights and features
- We operate as a 100% employee-owned company since 2015, aligning team incentives with project success
- Our union-certified electricians have completed complex installations for automotive manufacturing plants and data centers nationwide
- Comprehensive safety program maintains strict compliance with industry regulations across all job sites
- Decades of experience delivering electrical systems for power generation plants and municipal infrastructure
- Integrated design-build approach optimizes project timelines and cost efficiency
Services
Electrical Contracting
Full-service electrical contracting for industrial and commercial clients. Our union-certified electricians install complex systems in automotive plants, data centers, and power generation facilities. We combine engineering expertise with safety-focused execution to deliver code-compliant solutions tailored to each project's requirements while meeting strict regulatory standards nationwide.
Design-Build Services
Comprehensive design-build electrical solutions from concept to completion. Our engineers collaborate directly with clients to develop customized systems that optimize efficiency and cost-effectiveness. This approach streamlines project timelines through coordinated design-assist and modularization techniques while maintaining strict adherence to safety protocols throughout implementation phases.
Industrial Installations
Specialized electrical systems for heavy industrial applications including automotive manufacturing plants, steel facilities, and petrochemical operations. Our team handles complex installations for conveyor systems, robotics, and high-voltage equipment while ensuring uninterrupted operations in demanding environments requiring strict regulatory compliance and continuous process support systems.
Data Center Solutions
Mission-critical electrical infrastructure for data centers and e-commerce facilities. We implement redundant power systems, uninterruptible power supply units, and advanced cooling solutions to guarantee 99.999% uptime. Our modular installation approach minimizes disruption during deployment while meeting stringent Tier III and Tier IV certification requirements for mission-critical operations.
Emergency Services
24/7 emergency electrical support for urgent repairs and critical system failures. Our rapid response teams maintain on-call availability through dedicated emergency lines to address power outages, equipment failures, and safety hazards. We provide temporary solutions while implementing permanent repairs to restore operations with minimal downtime across industrial, commercial, and municipal settings.
People
Dale Massy
President & CEO
Starting as an electrician in 1987, Dale brings over 35 years of industry experience. He leads our strategic vision while maintaining deep operational involvement through his hands-on electrical background and executive oversight of key client relationships across our national operations.
Jeffery Smiley
Chief Operating Officer
With electrical expertise since 1996, Jeff oversees daily operations and project execution. He ensures seamless service delivery across all divisions while maintaining standards for quality control, safety protocols, and workforce development programs throughout our employee-owned organization.
Scott Janssen
Vice President & CFO
As a licensed CPA, Scott manages financial operations since joining in 2018. He oversees accounting, budgeting, and financial planning while ensuring fiscal responsibility through strategic resource allocation that benefits both current projects and long-term employee-owner retirement benefits.
Larry Pittsley
Vice President, Tennessee Operations
Starting as an apprentice in 1996, Larry leads our Tennessee division with 25+ years of field experience. He manages regional operations while maintaining technical expertise in electrical systems for industrial clients across the southeastern United States.
Steven Reap
Vice President, Engineering
With engineering leadership since 1991, Steve directs technical operations. He applies construction management expertise to complex projects while ensuring innovative engineering solutions that meet evolving industry standards for electrical systems in advanced manufacturing facilities.
Questions
What industries does Superior Enterprise specialize in?
We specialize in automotive manufacturing, data centers, power generation, commercial facilities, and municipal infrastructure projects nationwide.
Are you a union-certified electrical contractor?
Yes, we provide union electrical services with certified electricians for industrial and commercial projects of all sizes.
What makes your company different from other electrical contractors?
As a 100% employee-owned company since 2015, our team shares ownership and accountability for every project's success.
Do you offer emergency electrical services?
Yes, we provide emergency electrical support with urgent response capabilities available 24/7 via our emergency line.
What regions do you serve?
While headquartered in Troy, Michigan, we deliver electrical solutions nationwide with divisions operating in Tennessee and Michigan.
Reviews (5)
Kurtis Kornwell
Jun 18, 2021
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We my tool brother an I had no problem we did our job. Stay out of the local politics! Treated very well an made the last layoff for travelers.
Bob Chapa
Apr 08, 2021
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As a local business owner in Metro Detroit (Signarama Troy), our team has had the absolute privilege of working with the leadership team of Superior Electric on numerous projects. they were incredibly professional, great to work with and always enthusiastic to discuss their future growth goals. I highly recommend their company to anyone in the area!
Sam Rozenberg
Dec 17, 2020
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An amazing commercial specialty electric contracting firm with with a rich history and culture, scalable to project of most complex and grand size and scope.
Ari Kotzen
May 22, 2020
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I called Superior Electric a few years ago because of intermittent power outages i was having. The electrician showed up and spent no more then a few minutes before diagnosing the problem with a power line that dte had to come and fix. He then proceeded to tell me i owed $350 for those 3 minutes because it was saturday and they have a 3 hour minimum. I have never paid because paying $350 for 3 minutes of work for a policy they were not upfront about seemed like highway robbery.
I have been living out of the area since but have returned home for a little bit and a few years later they somehow know i am back home and are aggressively knocking on my door demanding payment. I told them if they came again i would call the cops and yet somebody elsed showed uo this morning knocking and ringing the doorbell obnoxiously. I will be filing a police report when i get the time and sueing for debt harrasment if this continues. I would higgly reccomend staying away from this company.
I have been living out of the area since but have returned home for a little bit and a few years later they somehow know i am back home and are aggressively knocking on my door demanding payment. I told them if they came again i would call the cops and yet somebody elsed showed uo this morning knocking and ringing the doorbell obnoxiously. I will be filing a police report when i get the time and sueing for debt harrasment if this continues. I would higgly reccomend staying away from this company.
Shadric Metzner
Oct 27, 2019
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Rob came out and did some work for me at our church. The problem was evading Rob but he worked until he found it. He was polite, punctual, and hardworking. Supervisor Peter C. was Uber-helpful as well. I'll definitely use SEGLC for future projects. I highly recommend
